Privacy Policy
PERSONAL INFORMATION WE COLLECT When you visit the Optimus website (the “Site”), we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more details about cookies and how to disable them, visit http://www.allaboutcookies.org.
- Log Files: These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about your browsing activity on the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as “Order Information.” When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information collected to:
- Fulfill any orders placed through the Site (including processing your payment, arranging for shipping, and providing invoices and/or order confirmations);
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- Provide you with information or advertising related to our products or services, in line with your preferences.
We use the Device Information collected to help us screen for potential risk and fraud (especially your IP address) and to improve and optimize our Site (e.g., generating analytics about how visitors browse and interact with the Site, and assessing the effectiveness of marketing campaigns).
SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third parties to help us use your information as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify handles your Personal Information here: https://www.shopify.com/legal/privacy.
- We use Google Analytics to help us understand how our customers use the Site. Learn more about how Google handles your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
- You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more information about targeted advertising, visit the Network Advertising Initiative’s (“NAI”) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of some targeted advertising services via the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.
DATA RETENTION When you place an order through the Site, we will maintain your Order Information for our records unless and until you request that we delete it.
MINORS The Site is not intended for individuals under the age of 21.
CHANGES We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US For more information about our privacy practices, questions, or complaints, please contact us by email at support@optimus.com or by phone at 1-234-567-890.